{"id":7966,"date":"2022-10-08T13:30:00","date_gmt":"2022-10-08T11:30:00","guid":{"rendered":"https:\/\/valencia.wordcamp.org\/2022\/?p=7966"},"modified":"2022-10-08T02:23:53","modified_gmt":"2022-10-08T00:23:53","slug":"optimizacion-del-diseno-ux-y-experimentos-con-wordpress","status":"publish","type":"post","link":"https:\/\/valencia.wordcamp.org\/2022\/optimizacion-del-diseno-ux-y-experimentos-con-wordpress\/","title":{"rendered":"Optimizaci\u00f3n del Dise\u00f1o UX y Experimentos con WordPress"},"content":{"rendered":"\n<div class=\"wp-block-columns ubicacion-columna-principal is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:1%\">\n<h1 class=\"wp-block-heading\">Optimizaci\u00f3n del Dise\u00f1o UX y Experimentos con WordPress<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Ponente: Pablo Moratinos<\/h2>\n\n\n\n<p>Las fases iniciales de cualquier proyecto web implican un estudio del usuario, la competencia, el mercado y otros aspectos relevantes que determinan el dise\u00f1o de experiencia de usuario (UX).<\/p>\n\n\n\n<p>A veces, las previsiones realizadas no se ajustan a lo que nos encontramos y se impone un trabajo de optimizaci\u00f3n para pulir la interacci\u00f3n de nuestras visitas con el sitio.<\/p>\n\n\n\n<p>\u00bfDe d\u00f3nde se obtiene la informaci\u00f3n que nos permite crear hip\u00f3tesis de mejora en nuestros dise\u00f1os? \u00bfC\u00f3mo deber\u00edamos interpretarla y aplicarla al dise\u00f1o web?<\/p>\n\n\n\n<p>En esta charla nos iniciaremos en esos aspectos y conoceremos algunos casos pr\u00e1cticos de \u00e9xito, pero tambi\u00e9n de fracaso, tremendamente ilustrativos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/valencia.wordcamp.org\/2022\/files\/2022\/10\/Pablo-Moratinos-WCVLC-2022-1024x1024.jpg\" alt=\"Pablo Moratinos WCVLC 2022\" class=\"wp-image-7978\" width=\"512\" height=\"512\" srcset=\"https:\/\/valencia.wordcamp.org\/2022\/files\/2022\/10\/Pablo-Moratinos-WCVLC-2022-1024x1024.jpg 1024w, https:\/\/valencia.wordcamp.org\/2022\/files\/2022\/10\/Pablo-Moratinos-WCVLC-2022-300x300.jpg 300w, https:\/\/valencia.wordcamp.org\/2022\/files\/2022\/10\/Pablo-Moratinos-WCVLC-2022-150x150.jpg 150w, https:\/\/valencia.wordcamp.org\/2022\/files\/2022\/10\/Pablo-Moratinos-WCVLC-2022-768x768.jpg 768w, https:\/\/valencia.wordcamp.org\/2022\/files\/2022\/10\/Pablo-Moratinos-WCVLC-2022.jpg 1200w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/valencia.wordcamp.org\/2022\/session\/optimizacion-del-diseno-ux-y-experimentos-con-wordpress\/\">Saber m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optimizaci\u00f3n del Dise\u00f1o UX y Experimentos con WordPress Ponente: Pablo Moratinos Las fases iniciales de cualquier proyecto web implican un estudio del usuario, la competencia, el mercado y otros aspectos relevantes que determinan el dise\u00f1o de experiencia de usuario (UX). A veces, las previsiones realizadas no se ajustan a lo que nos encontramos y se&hellip; <a class=\"more-link\" href=\"https:\/\/valencia.wordcamp.org\/2022\/optimizacion-del-diseno-ux-y-experimentos-con-wordpress\/\">Seguir leyendo <span class=\"screen-reader-text\">Optimizaci\u00f3n del Dise\u00f1o UX y Experimentos con WordPress<\/span><\/a><\/p>\n","protected":false},"author":16236779,"featured_media":7978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1079871],"tags":[],"class_list":["post-7966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","entry"],"jetpack_featured_media_url":"https:\/\/valencia.wordcamp.org\/2022\/files\/2022\/10\/Pablo-Moratinos-WCVLC-2022.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts\/7966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/users\/16236779"}],"replies":[{"embeddable":true,"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/comments?post=7966"}],"version-history":[{"count":1,"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts\/7966\/revisions"}],"predecessor-version":[{"id":7981,"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/posts\/7966\/revisions\/7981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/media\/7978"}],"wp:attachment":[{"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=7966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/categories?post=7966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valencia.wordcamp.org\/2022\/wp-json\/wp\/v2\/tags?post=7966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}