The past few years have seen the grounds of web publishing and SEO standards shake hard and often. It’s been a huge challenge to keep up with Google updates and Ai engines.
What my experience has taught me (and my dismal amount of trials and errors) is that the secret to keeping steady is to serve our readers first. However, building a solid content strategy is a very complex, multi-step endeavor that requires insight on our audience and business model, a lot of research, some technical knowledge, and a variety of tools.
In this session I’d like to discuss how to figure out what our audience really wants, what search engines expect from us, and how to produce high quality content out of the equation. I will also broach the technological and cultural shifts that AI have brought to the scene in the past year, because the future is daunting, and we all need a good therapy session.
I hope that my talk will help many content producers come to a better understanding of what they are facing, and how to come out of it successful.