The past few years have seen the grounds of web publishing and SEO standards shake hard and often. It’s been a huge challenge to keep up with Google updates and Ai engines. <\/p>\n\n\n\n
What my experience has taught me (and my dismal amount of trials and errors) is that the secret to keeping steady is to serve our readers first. However, building a solid content strategy is a very complex, multi-step endeavor that requires insight on our audience and business model, a lot of research, some technical knowledge, and a variety of tools. <\/p>\n\n\n\n
In this session I’d like to discuss how to figure out what our audience really wants, what search engines expect from us, and how to produce high quality content out of the equation. I will also broach the technological and cultural shifts that AI have brought to the scene in the past year, because the future is daunting, and we all need a good therapy session. <\/p>\n\n\n\n
I hope that my talk will help many content producers come to a better understanding of what they are facing, and how to come out of it successful.<\/p>\n\n\n\n
Durante los \u00faltimos a\u00f1os, los cimientos de la publicaci\u00f3n web y los est\u00e1ndares de SEO se han visto sacudidos con fuerza y frecuencia. Ha sido un reto enorme mantenerse al d\u00eda con las actualizaciones de Google y los motores de inteligencia artificial.<\/p>\n\n\n\n
Lo que mi experiencia me ha ense\u00f1ado (y mis innumerables intentos y errores) es que el secreto para mantener la estabilidad es poner a nuestros lectores en primer lugar. Sin embargo, construir una estrategia de contenido s\u00f3lida es una tarea muy compleja, que consta de m\u00faltiples pasos y requiere conocimiento profundo sobre nuestra audiencia y modelo de negocio, mucha investigaci\u00f3n, algo de conocimiento t\u00e9cnico y una variedad de herramientas.<\/p>\n\n\n\n
En esta sesi\u00f3n, me gustar\u00eda hablar sobre c\u00f3mo descubrir qu\u00e9 es lo que realmente quiere nuestra audiencia, qu\u00e9 esperan los motores de b\u00fasqueda de nosotros y c\u00f3mo generar contenido de alta calidad a partir de esta ecuaci\u00f3n. Tambi\u00e9n abordar\u00e9 los cambios tecnol\u00f3gicos y culturales que la IA ha tra\u00eddo consigo en el \u00faltimo a\u00f1o, porque el futuro puede ser desalentador, y todos necesitamos una buena sesi\u00f3n de terapia.<\/p>\n\n\n\n
Espero que mi charla ayude a muchos productores de contenido a comprender mejor los desaf\u00edos a los que se enfrentan y c\u00f3mo superarlos con \u00e9xito.<\/p>\n","protected":false},"excerpt":{"rendered":"
The past few years have seen the grounds of web publishing and SEO standards shake hard and often. It’s been a huge challenge to keep up with Google updates and Ai engines. What my experience has taught me (and my dismal amount of trials and errors) is that the secret to keeping steady is to […]<\/p>\n","protected":false},"author":278673,"featured_media":0,"template":"","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1762596000,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2751],"footnotes":""},"session_track":[81],"session_category":[66,87],"class_list":["post-2752","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-contenido","wcb_session_category-ingles-english"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgo7ki-Io","jetpack_likes_enabled":true,"session_date_time":{"date":"08\/11\/2025","time":"11:00"},"session_speakers":[{"id":"2751","slug":"marie-charlotte-peze","name":"Marie-Charlotte Pez\u00e9","link":"https:\/\/valencia.wordcamp.org\/2025\/speaker\/marie-charlotte-peze\/"}],"session_cats_rendered":"Contenido \/ IA, Ingl\u00e9s \/ English","_links":{"self":[{"href":"https:\/\/valencia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/2752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valencia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/valencia.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":5,"href":"https:\/\/valencia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/2752\/revisions"}],"predecessor-version":[{"id":4812,"href":"https:\/\/valencia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/2752\/revisions\/4812"}],"speakers":[{"embeddable":true,"href":"https:\/\/valencia.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/2751"}],"author":[{"embeddable":true,"href":"https:\/\/valencia.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/karlotta"}],"wp:attachment":[{"href":"https:\/\/valencia.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=2752"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/valencia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=2752"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/valencia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=2752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}